Overview
Masterclass with David Tang
Most marketing doesn’t work—and most marketers don’t want to admit it. David Tang cuts through the noise to focus on what actually grows brands: selling more products to more people, across more situations, at the highest possible prices. No fluff, no vanity metrics, no award-chasing. Just the uncomfortable truth about what marketing is actually for—and why most of it misses the point entirely.
Drawing from Byron Sharp’s How Brands Grow, Binet and Field’s The Long and Short of It, and Kahneman’s System 1 thinking, David builds a compelling case for fame-driven, emotionally resonant marketing that relentlessly wins new customers. Because loyalty is overrated, emotion drives preference, and the brands that win are the ones that stay famous, feel right, and are impossible to forget. Branding is a powerful creative asset to win new customers, enhance price points and drive sales activation over the long haul.
Fees
Programme Fee
SGD 1,200 (subject to GST)
The programme fee includes:
- Course materials
- Daily coffee, tea, snacks, and lunch (on-site programme)
- Hosted networking events or dinners during the programme (if any)
*20% discount for HCLI alumni