In a world where competitive conditions shift more rapidly and forcefully than ever before, Boards rightly spend a great deal of time discussing and validating the organisation's strategy. But as important as strategy is, it is often said that "culture eats strategy for breakfast". Reflecting on his transformation of IBM over a decade, Lou Gerstner even concluded that "culture isn't just one aspect of the game (along with vision, strategy, marketing, financials, and the like...), it is the game."