Boards and Innovation: Creating Sustainable Growth Through Business Model Innovation
Published 19th September 2017
As companies and businesses operate in an increasingly VUCAD (volatile, uncertain, complex, ambiguous and disrupted) environment, the capability and agility to stay competitive through innovation is vital to sustainable growth. Traditional innovation strategy that revolves around product innovation such as designing new products or services that address unmet market needs or leverage new technology to satisfy existing market needs is no longer sufficient. Organisations need to have a systematic approach to review their business model and identify innovation opportunities.