An explosion in the use of digital technologies is changing the dynamics of competition across many industries. We see in the news almost daily about how nimble technology-savvy competitors disrupt traditional firms. These competitors are not just start-ups, but also well-capitalised technology giants. So what does this mean for industry incumbents that seem to be falling behind in data analytics, evidence-based decision-making, platform building and e-commerce?
Based on extensive research by IMD’s Global Centre for Digital Business Transformation, this session helped board directors who wish to understand how industry incumbents can leverage their competitive advantages to disrupt the disruptors and occupy new markets, as well as the implications for board directors in the short and long term. Facilitated by Jean-François Manzoni and Michael Wade, the session will address the following topics:
- How disruptors are disrupting traditional businesses
- Strategies for incumbents to disrupt disruptors
- Learnings from incumbents that have successfully become disruptors, lessons from others that have failed
- Implications for boards in the short term and long-term
Jean-François Manzoni is the President (Dean) and Professor of Leadership and Organisational Development at IMD. Before this, he was the Shell Chaired Professor of Human Resource and Organisation Development at INSEAD where he also directed the Global Leadership Centre. Jean-François focuses on leadership, the development of high-performance organisations and corporate governance in his research, teaching and consulting activities. An award winning teacher and researcher, and a widely published author, he has worked in more than 30 countries as a consultant, trainer and coach for several MNCs, founded and directed various leadership and board-level initiatives at INSEAD and IMD in the last 25 years.
At INSEAD, he co-directed the International Directors Programme, INSEAD’s flagship programme for Board members, and co-directed the launch of a new executive development programme entitled “Leading the Business of Sustainability”. He is a member of the Human Capital Leadership Institute’s International Advisory Panel and invited to the 2014 and 2016 World Economic Forum meetings in Davos.
Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. His areas of expertise relate to strategy, innovation, and digital transformation. At IMD in addition to teach several open enrollment courses, Michael has directed partnership programmes about strategy and digital business transformation with Vodafone, Ooredoo, AXA, Honda, Zurich Financial Services, Credit Suisse, KONE, and Richemont, among others. He co-directs IMD’s Orchestrating Winning Performance and Leading Digital Business Transformation programmes.
Michael has published more than 50 articles and presentations in leading academic journals plus 8 books on a variety of topics, including digital business transformation, innovation, social media marketing, information systems strategy, eCommerce, and SME performance. His latest book, published in 2016, is Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game.
- Board Chairs and Non-Executive Directors of publicly listed, private and non-profit corporations
- Government agency representatives
- Social enterprise representatives
"Excellent introduction to a challenging topic which requires urgent action by boards. The forum provided a simple to understand the framework and useful tools which will help board members determine the future of their companies by focusing on transformational imperatives."
Khoo Boon Hui, Board Director, Certis CISCO Security Pte Ltd
"The session provided an excellent overview and compelling examples for digital transformation and agility. Most importantly, the session's facilitators provided practical advice, framework, and emphasis for focus and successful Implementation."
Lim Teck Yin, Chief Executive Officer, Sport Singapore
"Quick, easy to follow and digestible programme. (The session was) able to break down myths and fears of digital disruption (by providing) useful signposts and set of toolkits for board members and senior executives to use in navigating what disruption means for real business and how to respond effectively."
Richard Hoo, Deputy Chief Executive Officer, Urban Redevelopment Authority